Francesca Gavin .27 Aug 2009 .Telegraph.co.uk
Fancy being the next Charles Saatchi? You don’t have to have millions or a home as big as the Tate to start a special art collection, says Francesca Gavin.
At the opening night of a recent exhibition by upcoming UK artist Charming Baker, there was – among the typical art crowd, made up of fashionable types and city investors – a distinctly new, laid-back set of collectors enjoying the art, drinks and live DJ.
It was more like a party than a private view. “I’ve sold work to lawyers, city guys and creative directors,” says the artist, “but now I’m also selling to students and housewives.”
Baker, who has just secured the backing of an American artist-management company, believes that the art world is changing. “It feels less elitist,” he explains. “People are buying what they like, not what they are told to like.”